Affiliate marketing FAIL means inexperience in SEO
The Short (Diggable) Version
- You know the value of money. Yours in particular!
- You appreciate every lead you generate.
- You Eat, drink and have sex with Google Analytics. Day and Night. You know that the only way to have success is to analyze all the data google analytics provide and improve them.
- You understand what “conversion” means: it means you are generating business. Initially for you, but if you can do the same for your customer, you will generate satisfaction, motivation and more work for you too.
- You watch a converting landing page with admiration and awe, like it was a Caravaggio. A Landing page is a work of design and communication: you may need to do a lot of tests but in the end you will sort out the best page that create more conversions.
- You (usually) remain humble*. (*some people just prefer to keep their mouth shut and they only “seems” humble. Until the moment they are drunk during a Conference but that’s another story).
- You are a team player, because you know there’s strength in numbers! The Seo and social media pratictioner is a powerful community. You may benefit from insigh and help if you approach them with respect, in a straightforward way.
- Sometimes you become the godfather of youngsters, if they respect you. And if they show skills, you work WITH them. (it may sound like a criminal syndicate, but don’t worry, we are more like a secret society of specialist shinobis ).
- “Office Hours” means nothing to you, it’s just a metaphysical concept like “what is the origin of the universe?” or “why are there only 24 hous in a day?”.
- You feel the search engines are like divinities and you do everything you can to appease them. Follow the guidelines, be a good fellow. Remember, you are trying to build a durable impression for customers: it doesn’t pay to put in action a shady work. (unless you are doing research, but that’s another different story)
- You don’t consider PPC an utter and endless waste of money. PPC is a testing ground. A real-time laboratory, where you can test the response of people to some headlines inside some landing pages: when you have a “solid winner” in PPC, you can apply the same model for SEO pages and obtain even more satisfaction for your customer.
- You watch closely the social media evolution. You drool over the money done with farmville, but you don’t covet. But you know that the social media are gonna be important in the future, because people rarely link anymore: they “like“, “retweet“, “check-in“. The ranking algorythms will change and social media is gonna be part of it.
- You Keep learning, because this business is ALWAYS changing the rules.
There should be a longer, more narrative version…
But i’m already tired. The concept should be quite easy to understand: if you are able to create an income for you,thanks to your “seo” skills, you may be able to do the same for your clients. That does not make you automatically a super-guru, because you still lack the mindset and the experience, but you understand very well what your client is feeling every time the website you optimized, get him a conversion.
So where to should you start ? Rae is starting an how to build a niche affiliate site. I also think that Ed Dale and his Challenge are perfect examples of baseline affiliate marketing tips.
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