How do people feel about your brand ? How many people are you able to directly influence ? Tens maybe hundreds. Even if you have a lot of pals in various online networks, the chances you may have to influence all of them is extremely low. So, sometimes it’s better to get in touch with some “leaders” and let them spread the word about you.
I’ve received 50 of these usb flash drives by BESPOKE. All of them have my brand (which is the URL of this site) on them.Should i give them away as simple business cards ? No, they are more than that! I need to pick the most “viral” people! (the ones that Seth Godin call “sneezers“). When people use my usb flash drives, they will spread my brand between collegues and friends. I don’t need to upload some contents on the drive, they will come here and read updated info about my activities and projects.
And people will associate my brand name with the item: a neat and useful usb flash drive. What’s better than a fresh and positive starting point to make business ?