Zen internet Marketing?
Here we go!
This first article is the result of a fantastic event which took place during 23rd and 24th of October 2008, a conference called “Scary SEO“. The event name was a funny pun inspired by the halloween time frame, and i wasn’t scared at all by the panelists: i was amazed.
I was so entusiast that during those days i finally focused on the concept of “Zen internet marketing”.
What Zen and Internet marketing have in common ?
Quite a lot! Zen is a sort of inner quest for Enlightenment, obtained throught meditation, thinking about unsolvable problems (koan) and experimental wisdom. It may sound strange, but most of the people involved in search marketing, like Search Engine Optimization, usually have to resort to experimental wisdom!
You must learn and then you must unlearn
That’s the nature of the net: it’s shapeshifting, so everything you know today, may not be valid or legal tomorrow. So, your mind must be open to every kind of input : nothing is sacred. Even the Google Gospel change from time to time. And there are people who try to “dispel” the illusion of order: they are the so-called “Black hat SEO”.
Stick to the “black monolyth fallen from the sky” (do you remember “2001:a Space Odissey”?) and you are out of the business in a blink of an eye. Improve, research and INTERACT! There are a lot of people that can help you: either you are a businessman or an internet marketer, any connection could means a lot for your work and business.
Find companions
Practicing with others is extremely important in zen buddhism. Fortunately if we talk about business, you don’t need a life of humility, prayer and meditation, but you need to rely on other people and exchange knowledge. Even the most skilled Seo Engineer of the world could be lacking in Brand Awareness or Copywriting: the knowledge is shared, there’s no central depository. Even if your companion is your customer, you are forming a bond : he tells you his problems and you do your best in order to increase his business. That’s an exchange too.
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