Agentic Search: How "Negative Clicks" Are Redefining the Future of SEO
The Unseen Shift in Google Search For two decades, the foundation of digital marketing has been a simple exchange: we create valuable content, and Google sends us traffic. But a seismic shift is underway, moving us from the familiar ten blue links to a fully AI-driven experience. This evolution introduces two powerful concepts that will reshape the entire search ecosystem: Agentic Search and “Negative Clicks.”
Jun 30, 2025
