Linkedin Long Post : pregi, difetti e opportunità

Per concludere in bellezza il 2014, vorrei fare un resoconto di una attività che ho effettuato proprio quest’anno: ossia ho iniziato ad usare linkedin come piattaforma di blogging. Linkedin come wordpress ? Facciamo un piccolo salto indietro nel tempo: a febbraio di quest’anno Linkedin ha introdotto i “long form post” per gli “influencers”. L’obiettivo era chiaro: dare […]

I’ll be a speaker @ #SMX #Milan #2014 !

  Yes, it’s right, i’ll have the honor of being a speaker for #SMX conference in Milan for the first time! It will be funny, because i’m in the same panel with Bastian Grimm, Managing Partner, Grimm Digital Dixon Jones, Director, Majestic SEO …and it will be funny because i’ll be probably bashing Majestic, but in […]

…On the slow agonizing death of SEO

According to clickz/mashable: Now SEO may be going the way of Megalodon, a 100-foot shark rumored to exist but mostly accepted to have gone extinct a million years ago. If it isn’t functionally dead, it’s certainly in the sick-house. Google does not especially want the SEO industry playing games with its rankings, and what Google […]

The next marketing battle will be fight on Amazon ground

The war campaign of Amazon keep going. In order to expand its rule over his customer base, Amazon is using its strongest weapon in its arsenal: deep pockets of money. Gizmodo announced a two days bonanza where android users could download around 100$ of applications The “Epic Summer App Bundle” giveaway is only on today […]

How to remap F2 and F4 in excel for OSX

After several years of switching from Windows to OSX, there was still a couple of HUGE features which I was deeply missing: F2 (edit cell) and F4 (formula reference) in excel As a marketer, I’m truly grateful to Excel for being a versatile tool, that helped me in several occasions (especially when the Comma separated values […]

How to bypass Google Manual penalization – 99.9% success rate

Apparently Google, as communicated by the quality team leader Matt Cutts, has decided to assign a manual penalty to another Guest Blogging service called Postjoint. This rather unfortunate course of events follow another egregious victim of the quality team, the quite-celebrated-in-the-past Myblogguest. I will not judge the decision of the quality team, which is doing its job protecting […]

La grande guerra delle mappe e del local search

Mentre da noi si parla di Escorts, minorenni, avvisi di garanzia, magistrati, dibattiti, economia che rallenta e altre cose, in america avviene una guerra senza vittime, ma abbastanza importante per il nostro settore: la guerra del local search. Del local Search ne avevo già parlato qualche mese fa, google ha introdotto i risultati delle mappe […]

A che mi serve un SEO se ho l’ecommerce che fa tutto?

Una amica con la quale collaboro su alcuni progetti mi ha spiegato una discussione che ha avuto con un suo cliente, che doveva attivarsi un ecommerce: Io avevo proposto i tuoi servizi a una persona che dice che con quella cifra si compra questo software di  Ecommerce (omiss) e gli resta a vita. Ho detto […]