Structured Data
Jun 17, 2026
Unpopular Opinion: Schema.org Is How Search Companies Offload Their Technical Debt onto the Rest of the Web
A Provocation, Not a Manual Let me say the quiet part out loud: for most websites, in 2026, Schema.org structured data is a transfer of cost from trillion-dollar search and AI companies onto you. It’s marketed as a best practice. It’s sold as “helping the machines understand your content.” And in a handful of cases, it genuinely is. But strip away the SEO folklore and look at the incentives, and you’ll see something less flattering: you do unpaid engineering work so that the most sophisticated parsing infrastructure ever built doesn’t have to.
Jun 17, 2026
Structured Data
Jun 17, 2026